Hidden treasures in the big new world of the new technology

Does the Internet have a major impact on our cultures? Yes. Do we need to manage its consequences for it not to manage us? Yes. A fundamental reformation is taking place right now in order to reorganize old structures. The internet democratized the means and the distribution for any kind of cultural and artistic production for the first time in human history. It has never been easier to influence others and to be influenced. This is a new culture, a vital one. Anyone is a potential author, singer, poet, dancer or artist. Professional amateurs distribute their talents worldwide without leaving the privacy of their bedroom.

An interesting fact of this new culture is that a lot of people dedicate their work to human or women’s rights, global warming, eradication of poverty etc. They do not use their creativity out of economic necessity, but out of a deep conviction that comes from within them. They feel like their work cannot be done in between the walls of the traditional environment. They define new walls and everybody who wants to work in this new culture needs to do so. Writing talents cannot find a publishing agency, intelligent inventors cannot find supporters and investors or artistic talented youngsters cannot find a place to work.

“The top 10 “in demand” jobs of 2010 didn’t exist in 2004. Therefore, we are currently preparing students for jobs that do not yet exist, using technologies that haven’t been invented yet, to solve problems we don’t even know are problems yet.” (YouTube 2008)

The way the world turned 20 years ago often discourages the future generation because it makes it impossible to grow. It does not promote diversity, it restricts it. Right now established industries fear to lose their economical position because of modern technology and the Internet. Internet is a good way to present one’s own creativity to the world without needing to ask publishing agencies, banks or other investors. We get to experience music that we have never listened to before or pieces of unique clothes that we would never find in the stores on the street. We find poetry of unknown writers and hear about concerts or symposiums that give us food for thought and broaden our horizon. This is a new culture, it exists right here, maybe in the house next door, maybe across the ocean, there are no limits. Internet boosts the cultural variety and the cultural growth in many ways. Organizations need to adapt to this in order to prevent cultivating the homogeneous culture they fear. As the digital culture advances we discover that the future is already here.

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